YVAs:
The Writers' Experience
Biko
Kennedy, Youthlink Writer
For
the average teen the Youth View Awards represents
that musical stratosphere where artistes
are acknowledged for their work during an
evening of pure enjoyment. For others, it's
a night to show off their best look and
keep persons talking about them for weeks
to come. For Youthlink
writers, however, it's about toeing the
line. They find themselves on the rocky
side of the spectrum as they have been given
the task to provide a comprehensive review
of the show in a manner that will be pleasing
to both the readers and the pioneers of
the event. This is their behind-the-scenes
experience of this prestigious event.
Acting
up a storm with Essence Atkins in 2008 and
Moriah Johnson in 2009
YL:
What were your initial thoughts on the Youth
View Awards when it was making its debut
in 2008?
Sean
Bennett (SB): I thought it was
an extremely bold, positive and innovative
move. I had never heard of an awards show
of that type in Jamaica before; one that
was made for youths, voted on by youths
and had a team of young people pushing it.
I loved that it brought the feel of an international
awards show to young people of Jamaica and
made them feel as if their voice was being
heard. I also loved the categories - from
Young Hot Hype Male of the Year to Celebrity
Role Model - indicating who young people
thought were great in the year in entertainment.
I thought the creator Karen Clarke was a
true visionary for bringing such an amazing
product to fruition and building upon it
over the years to make it what it is today.
In
2009 when BET's 'Baldwin Hills' stars Moriah
Johnson and Gerren Taylor were the featured
international acts, the turnout for the
event seemed to have doubled from its previous
staging. Do you think having international
acts factors heavily on the turnout?
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Karen
Clarke
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SB:
Yes, I do. It gives a sense of what an international
awards show feels like and I think that's
exactly what the organisers were going for
whenever they incorporated an international
act. It's a huge treat for the youths to
see people they only see on their televisions
in person and that's one of the many reasons
the YVAs have been so special.
Reminisce
a bit about the Youth View Awards.
Kimesha
Henry: (Smiles) It's good to
see how much the show has grown over the
years. It's something to look forward to,
and it is a definite honour to be nominated
and awarded. The after-party is just the
icing on the cake - great music, good company
and all-around good vibes; can't ask for
anything more!
Got
geeked up with the New Boyz in 2010
Certainly,
the workload to cover an event such as this
is hectic. Did you find time to actually
enjoy the event?
Corey
Lindner: I certainly didn't find
it to be hectic. I knew before hand exactly
the type of shots I wanted and the information
I'd be hunting for. Once I got what I knew
I need I could somewhat enjoy the show free
of guilt.
With
two writers covering the event, was it a
collective effort or were you just enjoying
the moment and leaving everything up to
the other writer?
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Chino
hands over the Gospel Artiste of the
Year award to DJ Nicholas.
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Mikail
Samuels: I always had my notepad
and camera nearby to jot and snap as needed.
I enjoyed myself during the performances
and especially at the after-party!
Rocsi
kept patrons in a trance 2011
How
did you cover an event of this nature without
it becoming just a typical review?
Stephanie
Lyew: With the name Youth View
Awards, the strategy was to capture the
youth first; arrive early and listen to
feedback from the youths who were anticipating
the show, then during the announcements
pay keen attention so that the names of
winners weren't incorrectly heard.
What
are your predictions for the 10th staging
of the event?
SL:
If the YVAs team continues to develop new
ways to entertain and highlight their event
- with the incorporation of the youth and
new acts as they usually do - I predict
the 10th staging will be just as entertaining
and will probably outgrow its current venue.
There are many music and entertainment award
shows being created each year, some known,
some unknown, but the YVAs has captured
the youth market in a different way and
hopefully it continues this way. Ask me
again when it reaches the 6th staging (laughs).
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Busy
Signal collects his award at the YVAs
held at the Courtleigh Auditorium
and Cuddy'z on Saturday, February
2, 2008.
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What
do you expect from the fifth staging of
the awards show?
Chad
Bryan: I expect that this year
will be an even bigger event than previous
stagings. I expect that a lot of teens will
be excited and that more teens will vote
for their favourite artistes in the available
categories. I believe the performances from
local acts, including youth performers,
carry most of the weight at the YVAs, and
with the large support from the public and
the buzz heard in the street I know persons
are even looking out for surprise wildcards
from the planning team of the YVAs.
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D'Angel
speaks after copping the Best Female
Fashion Icon award.
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Hosts
for the Youth View Awards, ZJ Bambino
(left) and Rocsi from BET's 106 &
Park.
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