JMA donates 10,000 'Buy Jamaican' books to schools


The Jamaica Manufacturers' Association (JMA), in partnership with the National Commercial Bank (NCB), has expanded the reach of the Buy Jamaican Schoolbook Distribution Initiative and will be donating 10,000 exercise books to 18 vulnerable primary and junior high schools within Clarendon, Kingston and St Andrew. In addition to the books, posters will be distributed to each school for a more permanent display of the Buy Jamaican message.

According to Rochelle Roye-DeWalker, JMA's communications and marketing officer, "The Buy Jamaican Schoolbook Distribution project has received its greatest support yet with manufacturers Mack Chem Ltd, P.A. Benjamin Manufacturing, Caribbean Broilers Group, Smith and Stewart Distributors, Free Form Factory and Sue Tru Caribbean coming onboard to brand and assist with funding the printing of the books."

Roye-DeWalker further states that the schoolbook distribution initiative is an important one for the JMA, as it not only ensures that students are aware of the socio-economic benefits of buying locally manufactured products, but it also equips students with one of the tools needed to be successful in their educational pursuits.

The schools presented with books since September are St Albans Primary, Trench Town Primary, Central Branch All-Age, August Town Primary, St Andrew Primary, Franklin Town Primary, Whitfield All-Age, Maxfield Park Primary, Cockburn Gardens Primary and Junior High, Maverley Primary and Junior High, Grove Primary, Allman Town Primary, Boys' Town All-Age, St Jude's Primary, Cross Primary and Junior High, Jones Town Primary and Louise Bennett-Coverley All-Age.

In January 2012, 7,000 exercise books were distributed to seven schools islandwide. Approximately $2 million worth of books will be distributed to schools at the primary level under the third phase of the 'Buy Jamaican, Build Jamaica' campaign with NCB, which ends in 2014. 

Bethel Davis (right), principal of Cockburn Gardens Primary and Junior High School, talks 'Buy Jamaican' to students as they examine a poster distributed on November 1, under the Jamaica Manufacturers' Association/National Commercial Bank School Book Distribution Initiative, which will see 10,000 exercise books donated to 18 vulnerable primary and junior high schools within Clarendon, Kingston and St Andrew. Looking on are Rochelle Roye-DeWalker (second left), JMA's communications and marketing officer and teachers Pansy Gauntlet (third left) and Oshane Brown (third right). - Contributed