LIME goes big for festive season


Chad Bryan, Youthlink Writer

Telecommunications colossus LIME is pulling out all the stops heading into the yuletide season.

Its 'Lucky Number/Merry Moments' 2012 Christmas campaign was launched on November 15, and will run until the end of December. Its objective is to help bring the Christmas cheer to all the users of its network.

The promotion will feature a variety of surprises and millions of dollars' worth of giveaways which active customers, both pre-paid and post-paid, will be able to win. In order to share in the niceties, customers need to top up with at least $200 in call credit weekly or pay their post-paid mobile, Internet or landline bills on time. Customers will also be able to win the first five digits of their mobile number in cash prizes. Aside from the promotion, LIME is also offering discounts to customers who purchase handsets with data packages, among other benefits.

Targeting Youths

Recently, LIME's Product Manager Dwight Williams and manager for regional internal communication, Oraine Godfrey, spoke about LIME's Christmas campaign and offerings to tech savvy-youths.

"We recommend two of the most popular cellular phones for teens, the Samsung S3 and iPhone 4S," said Godfrey. "This is based on attractiveness and convenience. Both phones are good for interactivity and convenience. They offer the users quick access to social networking sites, YouTube, Facebook and Twitter," he continued.

Regarding the iPhone 4S, Godfrey explained, "It is geared towards teens and generally those who want a smartphone without doing too much of anything. Just push and play. Gaming for the iPhone 4S is also good."

Discounts on Handsets

Customers who purchase the iPhone 4S will get 20 per cent off with a subscription to an UltraPak 1,200 or higher and a post-paid data plan of 2G or more. iTunes cards will also be available for purchase. The Samsung S3 is being sold for approximately $69,000 and customers will be offered a monthly installation plan of only $6,095 and monthly payments of this same amount for 11 months.

Other cellular phones being offered include the BlackBerry Jazz, often referred to as the new BlackBerry Curve, and the Samsung Young or 'Y', powered by Android technology.  

Youthlink writer Payton Wilmott (centre) is amazed by what LIME's Product Manager Dwight Williams (right) has to say, while manager for regional internal communication, Oraine Godfrey (left), looks on.